So you’ve come up with a product that you know is great, but you’re launching into a competitive market. How can you make your brand stand out from the rest? This is something that every new brand struggles with initially and can make or break a business. Here are a few of our handy tips and pointers on how you can ensure your new venture is a success and carve out your part of the marketplace!
Have A USP
This might seem obvious, but your brand or product must have something unique that sets it apart from the competition. Whether this is having uniquely shaped packaging (bottles, jars, boxes etc.…) or a wacky flavouring that’s never been done before – you will need a talking point.
Share Your Origin Story
People love to hear about how a business came to fruition. Is it a family run business? Was your product discovered accidentally?
It’s a great idea to have a page on your website, or even on the side of your packaging, explaining when and where your business was created and by whom. This gives your brand a personal touch and offers a deeper connection to your customers.
Understand Your Customers
Every business worth its salt has a ‘typical’ customer in mind that they are marketing their product or service to, right down to their age, consumer behaviour and interests. Imagine that this person is standing in front of you every time you make a decision about your brand: would they still buy your product?
You Must Have Added Value
Sure your product does the job that it was designed to do, but what else does it offer your consumer? Is your packaging reusable? Does your brand offer your customer a higher type of social status (think how Apple market their products)? Can your customers take part in a reward system, whereby the more they buy, the bigger the discount or freebie they receive?
Think Of The Environment
The business world is inevitably moving towards sustainable and eco-friendly manufacturing and your business must be prepared for that. It has been shown that millennials (people born between the early 1980’s and 2000) are shown to be more likely to buy a product from a brand that demonstrates a commitment to social responsibility. You can find out more about eco-friendly packaging by clicking here.