Richard O'Brien Amphorea Packaging LTD

Author Archives: Richard O'Brien

Advantages of Buying Wholesale Juice Bottles
January 16, 2025 1:03 pm Leave a Comment
Buying wholesale juice bottles can offer several advantages, depending on your specific needs and circumstances. Here are some reasons why you might consider purchasing juice bottles in bulk from Amphorea Packaging:
Cost Savings: Buying in bulk typically allows you to take advantage of lower unit costs. Suppliers often offer discounted prices for larger quantities, helping you save money in the long run. Here at Amphorea, you will always be provided with the lowest cost for the highest quality product. If we don’t have a solution for you, we will source one at industry beating prices.
Economies of Scale: Purchasing wholesale quantities result in economies of scale, where the per-unit cost decreases as the volume of your order increases. This is particularly beneficial for businesses looking to maximise their profit margins. You will not find lower pricing for your juice consumables than you will be provided with by Amphorea.
Consistent Supply: Buying wholesale ensures a steady and consistent supply of juice bottles, reducing the risk of running out of packaging materials. This is crucial for businesses that rely on a continuous production process. Operating our own fleet of vehicles mixed with our extensive stock holding, we will ensure your stock is ready when you need it, not when we have it.
Customisation Options: We offer a variety of customisation options, such as different bottle sizes, shapes, and materials. This allows you to choose the packaging that best suits your product and brand image. If its not a stock item, speak to us as we have an extensive network of suppliers who will carry something perfect for you.
Reduced Shipping Costs: Our own fleet can ensure that your packaging is delivered to you in the most efficient manner possible. This also has additional benefits as we will work with you closely to ensure the delivery is made a time that is most suitable to you.
Convenience: Having a surplus of juice bottles readily available can save you time and effort in the long run. It eliminates the need for frequent reordering and ensures you always have the necessary packaging on hand.
Brand Consistency: If you are a business that produces beverages or other products in large quantities, buying wholesale juice bottles ensures brand consistency in terms of packaging. This can contribute to a professional and cohesive brand image. We are one are one of the only packaging companies in the UK that have a specialist team of branding experts, especially with eCommerce brands, if this is a conversation you wish to have, our team are ready and waiting.
Before making a wholesale purchase, it’s essential to thoroughly research potential suppliers, compare prices, and consider factors such as the quality of the bottles, shipping costs, and any minimum order requirements. Additionally, assess your storage capabilities to ensure that you have the space to accommodate a larger quantity of juice bottles.
Looking to improve your juice bottle packaging? Why not give our team a call and start your journey to cheaper yet higher quality bottles.
What is UN Approved Packaging?
April 23, 2024 10:25 am Leave a Comment
UN Approved Packaging refers to packaging that meets the specifications and requirements set forth by the United Nations for the safe transportation of dangerous goods. The transportation of hazardous materials, such as chemicals, explosives, or other substances that pose a risk to health, safety, and the environment, is subject to strict regulations to ensure the protection of people and the environment.
The UN has established a system of packaging standards, outlined in the UN Recommendations on the Transport of Dangerous Goods, commonly known as the UN Orange Book. These standards cover various aspects of packaging, including design, construction, testing, and labelling.
Key elements of UN packaging include:
Markings and Labels
UN-approved packages must be marked with specific labels and markings to indicate the type of hazardous material being transported, as well as other relevant information.
Performance Testing
Packaging must undergo rigorous testing to ensure it can withstand the conditions associated with transportation, such as stacking, vibration, and impact.
Specification Codes
UN packaging is assigned specific codes that indicate the type of packaging and the materials it is designed to contain. These codes are used for classification and identification purposes.
Closure Systems
The closure systems of UN-approved packaging must be designed to prevent leakage or spillage of the hazardous material during transportation.
Materials of Construction
The materials used in UN packaging must be compatible with the hazardous materials they are designed to contain, and they should not react dangerously with the contents.
Packaging Instructions
Detailed instructions are provided for the proper use of the packaging, including loading, filling, and securing the packages for transport.
Compliance with UN packaging standards is essential for anyone involved in the transportation of dangerous goods. It helps ensure the safety of individuals, protect the environment, and facilitate the smooth movement of goods across borders in a way that minimises the risk of accidents or incidents involving hazardous materials.
We offer a wide range of products which are UN Approved. As one of the UK’s leading suppliers of UN Approved Jerry Cans, we can provide you with safe and secure packaging at a price that is unbeatable.
If you want to put this to the test, simply contact our sales team.
What is Post Consumer Recycled Plastic?
April 10, 2024 12:17 pm Comments Off on What is Post Consumer Recycled Plastic?
You have heard the term PCR before but what does this mean? What is Post Consumer Recycled Plastic?
Post-consumer recycled plastic (PCR) refers to plastic materials that have been recovered, processed, and reused after they have been used by consumers and discarded as waste. This is in contrast to pre-consumer recycled plastic, which comes from manufacturing scrap or other industrial sources. PCR is a key component of efforts to reduce the environmental impact of plastic production and disposal.
Here’s how the process typically works:
1. Collection: After consumers use plastic products like bottles, containers, or packaging, they dispose of them in recycling bins or through other waste collection methods.
2. Sorting: The collected plastic waste is transported to recycling facilities where it is sorted based on its type and quality. This step helps ensure that only suitable materials are used in the recycling process.
3. Cleaning and Shredding: The sorted plastic is cleaned to remove contaminants like labels, adhesives, or food residue. After cleaning, the plastic is shredded into small pieces to prepare it for processing.
4. Melting and Reforming: The shredded plastic is melted down and formed into pellets or other suitable shapes. These pellets can then be used as raw materials for manufacturing new plastic products.
5. Manufacturing: PCR pellets can be used in various industries to produce a wide range of plastic products, such as bottles, containers, bags, and more. The exact application depends on the type and quality of the recycled plastic.
The use of post-consumer recycled plastic offers several environmental benefits:
1. Reduction of Waste: Recycling plastic reduces the amount of plastic waste sent to landfills or incineration facilities, helping to minimise environmental pollution.
2. Energy Savings: Recycling plastic typically requires less energy than producing new plastic from raw materials like petroleum.
3. Resource Conservation: It conserves natural resources (such as fossil fuels) that would otherwise be used to produce new plastic.
4. Lower Carbon Footprint: Using PCR in manufacturing can result in lower greenhouse gas emissions compared to producing new plastic.
5. Circular Economy: Incorporating PCR into the production cycle supports the concept of a circular economy, where resources are reused and waste is minimised.
Consumers can help support the use of post-consumer recycled plastic by recycling their plastic items properly, supporting products made with PCR, and advocating for recycling programs in their communities. PCR is an important component of sustainable plastic management and the broader effort to reduce plastic pollution and environmental impact.
Here at Amphorea Packaging we offer a wide range of PCR products alongside other materials such as rPET and HDPE. If you are looking to migrate your business to a more sustainable packaging model, our expert sales team will make this process easy.
Simply contact our sales team today to find out more.
Product Packaging In A Circular Economy
January 25, 2024 10:28 am Leave a Comment
Amphorea Packaging has a commitment to moving our customers to a circular economy to ensure that we preserve our natural resources. Product Packaging In A Circular Economy can be an easy win not only for suppliers but also customers as the world moves to a more sustainable footing.
Product packaging plays a crucial role in the transition to a circular economy, which aims to minimise waste, conserve resources, and promote sustainability. In a circular economy, the traditional linear model of “take, make, dispose” is replaced with a more sustainable approach that emphasises the following principles.
We understand this principle and this is why we place great value in providing our customers with the widest choice which is at its core sustainable.
Below are some of the key points we have developed to move us as an organisation and the industry forward.
Reduce
The first step in sustainable packaging design is to minimise the amount of packaging used. This involves using fewer materials and designing packaging that is appropriately sized for the product. This is something we work closely with our suppliers with.
Reuse
Reusable packaging is a key component of the circular economy. Manufacturers can design packaging that consumers can return or refill, reducing the need for single-use packaging. Most of our products can be easily reused.
Recycle
Packaging materials should be easily recyclable. Designing packaging with materials that have established recycling infrastructure and processes helps ensure that packaging can be reused effectively. Additionally, using recycled content in packaging materials helps close the recycling loop. Almost all of our packaging can be recycled, we don’t just stop there, all of the packaging materials to protect our packaging can also be easily recycled.
Biodegradable and Compostable Materials
In some cases, it may be appropriate to use biodegradable or compostable materials for packaging, especially for products that are meant to be consumed quickly. However, it’s important to ensure that these materials are disposed of properly to avoid contamination of recycling streams or natural environments. We offer a full consultancy service with regards to biodegradable packaging in all forms. Speak to our account managers to source yours!
Design for Disassembly
When designing packaging, we can consider how easy it is to disassemble and separate different materials for recycling or reuse. This makes it more likely that packaging components can be incorporated into the circular economy.
Extended Producer Responsibility (EPR)
EPR programs place the responsibility for managing packaging waste on the producers, encouraging them to design packaging that is easier to recycle, reuse, or dispose of responsibly. This is something we actively work towards with all of our suppliers.
Material Selection
Choosing materials with a lower environmental impact is crucial. This includes considering the carbon footprint, water usage, and other environmental factors associated with the production and disposal of packaging materials.
Life Cycle Assessment (LCA)
We conducting LCAs for packaging with our manufacturers to identify the environmental impact of different packaging options throughout their life cycle, from production to disposal.
Innovation and Technology
We embrace new technologies and innovations in packaging which can lead to more sustainable solutions. This includes the development of smart packaging that can provide information on freshness and reduce food waste.
Consumer Education
We try to educate consumers on the importance of recycling and responsible disposal of packaging. Clear labelling and instructions can help consumers make sustainable choices.
Collaboration
Collaboration among stakeholders in the packaging supply chain, including manufacturers, retailers, and waste management companies, is critical for the successful implementation of circular packaging strategies. This is something we actively work on and analyse to improve.
Regulations and Policies
Governments can play a significant role in promoting circular packaging through regulations and incentives that encourage sustainable packaging practices.
In summary, product packaging in a circular economy focuses on reducing waste, conserving resources, and promoting sustainability through thoughtful design, responsible material selection, and collaboration among stakeholders. It involves a shift away from single-use, disposable packaging toward reusable, recyclable, and sustainable alternatives.
If you would like to learn more about how we can develop a packaging strategy for your organisation, please contact our sales team.
How Important Is Sustainability For Packaging
January 24, 2024 10:00 am Comments Off on How Important Is Sustainability For Packaging
The globalised world has changed and consumers are becoming more eco-conscious by the day. As the world moves from a single use operation to a circular economy any high quality packaging company will guide you through the process.
Here at Amphorea, we specialise in sustainable packaging with all of our core lines carrying an option which is made from recycled material. We also have a conscious drive to ensure we are sourcing materials in rPET and PCR as a matter of course.
Sustainability is more than just a fad or a mission for the moment. This issue will have a large impact on all nations, businesses and consumers forever. When sourcing your packaging always be conscious that if an eco conscious option is available, it’s always best to consider it.
Sustainability is critically important for packaging for several reasons: Here is our practical guide to the benefits.
Environmental Impact
Packaging materials can have a significant impact on the environment, from the production of raw materials to disposal. Unsustainable packaging can contribute to deforestation, greenhouse gas emissions, and excessive waste in landfills and oceans. Sustainable packaging aims to minimise these negative environmental effects.
Resource Conservation
Sustainable packaging seeks to minimise the use of finite resources like fossil fuels, water, and minerals. By using renewable or recycled materials, packaging can help conserve these valuable resources.
You can make a real impact especially in the developing world by adopting a sustainability strategy.
Waste Reduction
Sustainable packaging is designed to reduce waste and promote recycling. It encourages consumers to dispose of packaging responsibly and promotes circular economy practices, where materials are reused or recycled rather than being discarded after a single use.
This is also becoming law in a lot of countries where it is now mandatory to recycle used packaging. Some of the world’s largest economies such as Germany already have this place and trade blocks such as the European Union are moving in this direction.
Consumer Preferences
Many consumers are becoming more conscious of environmental issues and are actively seeking products with sustainable packaging. Brands that adopt sustainable packaging can attract environmentally conscious consumers and gain a competitive edge in the market.
Regulatory Compliance
Governments and regulatory bodies around the world are implementing stricter regulations related to packaging and waste management. Companies that prioritise sustainability in their packaging are more likely to comply with these regulations and avoid fines or other penalties.
We work across the UK, Europe and the wider world. We understand the complexities of differing requirements for packaging across borders.
Cost Savings
Sustainable packaging can often lead to cost savings in the long run. While initial investments in sustainable packaging solutions may be higher, they can reduce costs associated with disposal fees, raw material procurement, and transportation.
Brand Reputation
A commitment to sustainability can enhance a brand’s reputation and demonstrate corporate responsibility. Consumers are more likely to support companies that prioritise environmental and social sustainability.
Consumers are more likely to invest in a brand if it is in line with their core values. 82% of respondents to a YouGov Poll in 2023 cited climate change as very or fairly important. By moving with these consumers it gives you a competitive advantage.
Innovation and Creativity
The pursuit of sustainable packaging often leads to innovation in design and materials. This innovation can lead to unique packaging solutions that set a brand apart from its competitors.
Supply Chain Resilience
Sustainability in packaging can also contribute to supply chain resilience by reducing dependency on finite resources and mitigating risks associated with supply chain disruptions. Giving you a more sustainable business over a longer period of time.
In summary, sustainability is highly important for packaging due to its positive impact on the environment, resource conservation, waste reduction, consumer preferences, regulatory compliance, cost savings, brand reputation, innovation, and supply chain resilience.
Companies that prioritise sustainability in their packaging practices can benefit both environmentally and economically in the long term.
All of the above are just some of the considerations we look into when we source our packaging for our customers. Each customer is serviced in a way that is bespoke to them and our account managers go to great lengths to understand your business needs when supplying your products.
If you have any specific questions regarding our products or or service, please contact our account managers via email on [email protected] or call or team on 0161 367 9093.
How Can Your Product Packaging Help You Grow Your Business?
December 12, 2023 1:11 pm Leave a Comment
Product packaging plays a significant role in helping businesses grow. It serves as the first point of contact between your product and potential customers, and it can influence their purchasing decisions.
However not all packaging elements are intended for the end user, here at Amphorea, we understand this and our methodology towards your company growth covers all aspects of your business.
Here are several ways in which effective product packaging and Amphorea can help your business grow:
Brand Identity and Recognition
Packaging is an essential part of branding. Consistent and visually appealing packaging helps create a strong brand identity. When customers recognise your packaging, they are more likely to choose your product over competitors. We place heavy value on branding and ensure that your packaging is a reflection of your company.
Differentiation
Unique and eye-catching packaging sets your product apart from the competition. It can help you stand out in crowded marketplaces and attract new customers who are drawn to your distinct packaging design. We have over 10000 stock lines and service a range of industries so your off the shelf solution can be totally unique to you.
Communicate Value
Packaging can convey the value and quality of your product. High-quality, well-designed packaging can make your product appear more premium, allowing you to charge higher prices and attract a more affluent customer base.
All of our packaging options are carefully selected from the highest quality manufacturers which effortlessly shows the added values of your product.
Information Sharing
Packaging serves as a platform to provide essential information about your product, including ingredients, usage instructions, and benefits. Clear and informative packaging can build trust with customers.
Storytelling
Effective packaging can tell a story about your brand, its ethos, and the product itself. Storytelling can create an emotional connection with consumers, making them more likely to choose your product.
We can help you build long lasting relationships with your customers through your packaging choices.
Protection
Packaging must protect your product from damage during transit and on the retail shelf. Proper protection ensures that your product reaches the customer in good condition, reducing returns and negative reviews.
Sustainability
In today’s environmentally conscious market, eco-friendly packaging can attract environmentally conscious consumers. It not only reduces your carbon footprint but also appeals to a growing segment of eco-conscious customers.
Generally, the market has shifted and increasing amounts of people view climate change as one of the biggest issues facing the modern world. By adopting a sustainability policy, you are ahead of the market curvature.
Promotion and Marketing
Packaging can be a powerful marketing tool. You can use it to promote special offers, discounts, or upcoming products. Additionally, packaging can include QR codes or other features that lead customers to your website or social media profiles for more engagement.
Consumer Experience
The unboxing experience can be as important as the product itself. Well-designed packaging enhances the overall customer experience and can lead to positive reviews, word-of-mouth referrals, and repeat business. Our range of coloured bottles, dropper bottles and juice bottles show just how powerful this can be.
Adaptation and Innovation
As your business grows and evolves, your packaging can adapt to new product lines or market trends. Innovative packaging solutions can keep your brand fresh and appealing to changing consumer preferences.
Our account managers are here to guide you through this and can offer you industry leading advice on how to maximise every opportunity.
In summary, product packaging is a multifaceted tool that can have a significant impact on your business’s growth. It not only protects and presents your product but also communicates your brand identity, builds trust with customers, and can be used strategically for marketing and differentiation.
Carefully considering and investing in your product packaging can yield substantial returns in terms of business growth and customer loyalty.
Make sure you are following us on social media to keep up to date with all of our industry news!
If you have any specific questions regarding our products or or service, please contact our account managers via email on [email protected] or call or team on 0161 367 9093.
Improving Profitability From Packaging
October 26, 2023 8:51 am Comments Off on Improving Profitability From Packaging
Improving profitability from packaging involves optimising your packaging processes, reducing costs, enhancing product presentation, and potentially increasing customer satisfaction.
At Amphorea Packaging we are engaged in your business and one of our main focuses is to improve your profitability when using our services. Our dedicated account managers are an extension of your business and they are invested heavily in your success.
Here are some strategies to consider when improving profitability:
Material Selection
We carefully select cost-effective packaging materials that provide adequate protection and presentation without going over your budget.
Volume Discounts
Negotiate with manufacturers for bulk purchasing to secure better pricing. This is then passed down to our customers. We are ideally placed to provide you with the best pricing in the market. If in doubt, contact our sales team to find out just how much you can save.
Efficient Design
We optimise packaging design to minimise material usage while maintaining product protection. Giving you a standout product that is tailored to your requirements while meeting the highest of standards.
Standardisation
We have standardised packaging options to reduce the need for custom manufacturing. This is provided across our whole range of products and can be scaled up or down based on your requirements. Only with Amphorea do you get flexibility across an entire product catalogue.
Eco-Friendly Packaging
We carefully consider environmentally friendly packaging options. Eco-conscious consumers often prefer brands that use sustainable materials. Especially with the rise of plastic packaging taxes, in some cases it is more cost effective to use rPET or PCR in the place of virgin materials. Eco-friendly packaging can also reduce waste disposal costs and appeal to a wider audience. So, increasing sales while decreasing costs.
Streamlined Packaging Processes
Automation plays a large role in the operation of Amphorea and we invest heavily to increase speed and accuracy of our dispatch times. All of our staff are fully trained on the packaging materials to ensure that you are always given the best advice with regards to your products. .
Reduce Packaging Waste
We minimise excess packaging to save on material costs and reduce waste. We use smart packaging designs that fit products snugly to reduce the need for filler materials. All of our products are delivered on pallets and are as economical as possible.
Branding and Presentation
Packaging is a powerful branding tool. Investing in eye-catching, unique packaging that enhances your brand’s identity provides you with long term goodwill value. Did you know Amphorea Packaging has its own branding team? When partnering with them, you have access to our unique resources.
Packaging Customisation
We can curate, develop and execute custom packaging options for premium products or for customers willing to pay more for a unique experience. This provides you with a unique value proposition Vs your competitors.
Supply Chain Integration
We work closely with all customers to optimise packaging materials and delivery schedules to minimise costs and disruptions. We are an extension of your company so our main aim is to create a seamless experience for all of our customers.
Cost Analysis
We regularly review your packaging costs and identify areas where you can make cost-saving changes. Be this a change of material, design, scope or any other consideration. Always remember, when we make a suggestion, we always have your best interests at heart.
Efficient Inventory Management
We maintain a large inventory of packaging products to reduce your storage costs and minimise the risk of waste or damages. We hold the stock and deliver when you need it. Our just in time supply chains are industry leading and will ensure your business keep growing.
Collaboration with Packaging Experts
Packaging is what we live and breathe! We are experts within our field and offer our consultation services as an extra. We are invested in you and your business, which means when you succeed, so do we.
Marketing and Promotion
Use packaging as a promotional tool by adding QR codes, special offers, or informative content to engage customers and encourage repeat business. This can be done very easily and all of our products can be easily branded. We are currently the largest multichannel packaging provider in the UK with extensive experience working in the marketing and promotional space.
Remember that the specific strategies you should implement will depend on your industry, products, and target market. Regularly assess your packaging processes and costs to ensure ongoing improvements in profitability.
Amphorea has over 75 years worth of experience when it comes to Improving Profitability From Packaging. When partnering with us you can gain valuable insight into how to develop your packaging solutions to improve profitability. All of these qualities you will find with Amphorea Packaging.
If you have any specific questions regarding our products or or service, please contact our account managers via email on [email protected] or call or team on 0161 367 9093.
Benefits of working with a Packaging Distributor
October 9, 2023 10:58 am Leave a Comment
Working with a packaging distributor can offer several benefits to businesses that rely on packaging materials for their products. This does not always centre around the packaging solutions themselves and the relationships that are forged can have a wide reaching positive impact across your business.
Here are some of the advantages of partnering with a packaging distributor like Amphorea Packaging:
Expertise and Guidance
We have a deep understanding of various packaging materials, designs, and industry trends. Amphorea Packaging can provide valuable insights and guidance to help you choose the right packaging solutions for your specific products and needs. We have the widest range of Plastic, Glass & Aluminium across the UK.
Cost Savings
We have established relationships with multiple manufacturers and suppliers. This allows them to negotiate bulk pricing and discounts, which can result in cost savings for your business. Additionally, we can help you find cost-effective packaging options that meet your quality requirements.
Customisation
We offer customisation services, allowing you to tailor packaging solutions to your brand and product requirements. This includes custom printing, branding, and design options that help your products stand out on the shelf. Speak to our account managers today and you will be amazed at the levels of customisation which can be achieved.
Convenience
Working with Amphorea simplifies your supply chain management. We can handle the sourcing, procurement, and delivery of packaging materials, saving you time and effort. This convenience can be especially valuable for businesses with limited resources or you require a just in time supply.
Wide Product Selection
Amphorea Packaging has access to a wide range of packaging materials and solutions, including different types of materials. This variety can help you find the right packaging for various products within your inventory. Again, our dedicated account managers are invested in your success, a quick call will allow them to offer a bespoke service just for you.
Supply Chain Efficiency
We can assist in streamlining your supply chain by coordinating deliveries and managing inventory levels. This can lead to improved operational efficiency and reduced production downtime. Just remember, here at Amphorea, we see ourselves as an extension of your business, not just merely a supplier.
Scalability
As your business grows, we can adapt to your changing needs. We can help you scale up your packaging supplies and adjust to fluctuations in demand, ensuring that you have the necessary materials on hand. Your growth and adaptability is one of our main concerns.
Quality Assurance
We have quality control measures in place to ensure the materials they provide meet industry standards. This helps you maintain product integrity and reduce the risk of damaged goods during transit.
Environmental Considerations
We offer eco-friendly and sustainable packaging options. By partnering with Amphorea, you can align your brand with environmentally conscious packaging solutions, appealing to environmentally aware consumers. All without losing design aesthetic or quality as we carefully source all of our packaging products from the best manufacturers.
Market Insights
Amphorea has insights into market trends and changing consumer preferences. They can help you adapt your packaging strategies to stay competitive and meet evolving customer expectations.
Risk Mitigation
Having a reliable packaging distributor can help mitigate the risks associated with supply chain disruptions, ensuring a consistent supply of packaging materials even during unforeseen challenges. We hold excessive stocks so you don’t have to, meaning if you require additional units, we are here to ensure you have them.
Overall, working with a packaging distributor can help businesses optimise their packaging processes, reduce costs, and enhance the overall customer experience while focusing on their core operations.
However, it’s essential to choose a distributor with a solid reputation, industry expertise, and a commitment to quality and service. All of these qualities you will find with Amphorea Packaging.
If you have any specific questions regarding our products or or service, please contact our account managers via email on [email protected] or call or team on 0161 367 9093.
Omnichannel Retailing
April 17, 2023 3:52 pm Leave a Comment
You may or may not be aware that Amphorea LTD is not only one of the UK’s largest independent suppliers of rigid packaging, but it is also the largest Omnichannel Retailers of packaging in Europe.
When we say Omnichannel, what do we actually mean? Well, Omnichannel retail is a strategy in which retailers engage customers through multiple digital and physical touch points. As customers move across these channels, applications and data move with them. This creates a consistent, on-brand experience from start to finish.
We may look like a traditional supplier of packaging but our reach is much wider than most people would expect, and some of our brand names are probably some of the most well known in the UK.
Our website is an online portal where you can view and buy our products, but just like your business, we have developed and crafted our offering to ensure that it is found by a relevant consumer at the point of need.
Not everyone needs or can use a full pallet or load of a specific packaging option. Some people like to rely on a just in time supply method when it comes to their packaging supplies. There is where other arms of our business come into play.
So, how do we do it? Quite simply through hard work and constant learning. With the Amphorea Group we have many different arms which you may or may not be aware of. Let’s start with our sister company Ampulla.
Ampulla was founded in 2006 when it became clear that packaging is required in all quantities not just in pallets and full loads. We are sure that you have heard of Ampulla, as there presence online is extensive. The products they sell are the same as ours, yet they are marketed differently due to the consumer being different. While we concentrate on traditional product placement, they adapt the offering to a range of customers who buy smaller quantities.
If we look at our glass dropper bottles which can be purchased by the pallet, they are standardised by size and cap type. However being one of the leading Omnichannel retailers of packaging our retail sites are differentiated quite a lot to ensure we capitalise on market share. For example, Ampulla has our range of Dropper Bottles, but they also have Beard Oil Bottles & Skincare bottles. But the best thing is, these products are the same. Our dropper bottles can be rebranded as any specific bottle name you like. Just like we do with our Ampulla channel.
We also have a range of other products which have been specifically researched to a specific market and placed accordingly. The range from Wide Neck Jars, Juice Bottles & much more.
There are also other aspects of our business where we continue to push the boundaries and they include other channels on a range of different platforms. You may have come across Ideon which specialises in cosmetic and beauty or Glass Bottles, which as you guessed is a targeted store specifically for Glass Products.
Amphorea also has a range of smaller online stores where we have specific products targeted to a specific market place. These include Aluminium Bottles, Jerry Cans, Juice Bottles and even a dedicated Cap website.
As an organisation we understand that a market is constantly moving. Consumer tastes and demands change not only seasonally but on a daily basis and this is something we are prepared for. When you become a partner with Amphorea, you have exclusive access to our teams which gives you targeted advice not only on omnichannel retailing but marketing your business in general.
To learn more about how our products can be adapted to increase your market share and improve profitability contact our sales team now. Not only are we confident we will streamline your operation and decrease costs, our additional services can add real value to your organisation.
For more information or additional resources, follow our company page on LinkedIn.
Drinks Packaging Insight
April 14, 2023 10:08 am Leave a Comment
The drinks market globally is one of the most lucrative if done correctly and your drinks packaging is essential. While there are many different areas within this market and there are regional differences based on domestic legislation and consumer tastes and demands, it is highly profitable and can provide sellers with a solid return on investment.
Drinks packaging when it comes to the drinks market can be split across 2 main areas. Those are soft drinks including juices, milkshakes and smoothies and alcoholic drinks including beer, wines and spirits.
We will start with soft drinks, and the market statistics globally. The soft drinks market is worth around £850b and is driven by some key markets. The USA, The European Union and China are markets of considerable interest. The biggest players in the field – Coca Cola and PepsiCo who are soft drink manufacturers, rather than a retailer. Business-wise, the segment is characterised by multinational brand players that mainly focus on product development, marketing and regional bottlers that licence their brands for distribution in selected areas.
There is also considerable demand for niche products, indie brands, craft brewers & artisan producers. Especially if these products are local and have heritage behind them. The main point to highlight in the soft drinks market is that even though large organisations dominate from a brand point of view they do not operate in a retail setting. While you will find POS, in store, the business model is crafted towards licensing or wholesale production.
How does this benefit you? Retailers are always looking for new products which can drive customer acquisition. They will base the decision on the product’s quality, how it looks, retail margins etc. Your drinks packaging plays an important role in grabbing the attention of the big retailers such as Tesco, Sainsbury’s & Asda as well as luxury locations such as Selfridges and Harvey Nichols.
Navigating the different options available to you can be difficult and sometimes an off the shelf solution just wont work. Our experienced team can guide you with this and craft a solution which works for you as a business, your consumer and just as importantly the retailer who will be selling your products.
Another interesting point to note on the soft drinks market is the lack of online presence from creators. Online shopping for food and drink has been dominated by the large retailers who offer products in conjunction with other items. There is massive growth potential from an omni channel strategy when it comes to marketing your drinks. Again, our team has a wealth of knowledge when it comes to the omni channel marketing and are always willing to have an open and frank discussion on how to proceed.
Now, we move to the alcoholic drinks market which is slightly smaller but does have differences in how it operates mostly down to consumer tastes, trade barriers and legislation. The first glaring difference is the age barrier. In the USA the legal age to drink is 21, in the UK 18, The European Union median age is 18 as is China. While these age restrictions create a barrier to entry the price point of the product is much higher.
Another large difference in the alcoholic drinks market is where the product is consumed. By 2027, 42% of spending and 25% of volume consumption in the Alcoholic Drinks market will be attributable to out-of-home consumption (e.g., in bars and restaurants). With the trend of retail dominating how we buy our beers, wines and spirits it is imperative to ensure that your drinks packaging is attention grabbing but also reflective of your brand.
So how do you get your drinks noticed in a crowded retail space? The simple answer is partnering with a specialist who has delivered many successful products to market. Packaging may sometimes seem like an afterthought but it is the front face of your brand and the first real interaction your customers have with your products. At Amphorea we understand this and work to ensure that not only does your packaging exceed your requirement but it also holds your customer’s attention.
Regardless of your requirements, at Amphorea we have an experienced team who have worked across all of the drinks industry. We are ready to elevate your brand and products to ensure that you capitalise on market share and increase revenue. Contact our experienced sales team now to find out more.
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